Rio Grande Festivals excels in advertising and promoting each show extensively through television, radio, billboards, newspaper, national magazines and local publications, rack cards at hotels and visitor’s centers throughout the state, online advertising and e-blasts. Participating artists have given our advertising a score an average of 9.6/10 over the past 3 years through Sunshine Artist Surveys!

40,000 Email Contacts! Cultivating a loyal customer base is a key component in the success and sustainability of our festival. At our tablet kiosks, customers register to win prizes and receive future reminders and discount coupons for upcoming shows.

3,000 Pre-Sold Customer Passes! The ‘Grande Pass’ is our way of saying ‘THANK YOU’ to our most frequent attendees. The passes are available for purchase at our October show, and they are essentially a season pass to all three of the Rio Grande Festivals; providing unlimited admission and free parking to both Expo New Mexico shows!